Passion to Profits
Business Development & Internet
Marketing for Women

LAYING THE FOUNDATION

• Clarity: Exploring who you are as an entrepreneur and what you are really passionate about
• Healing: Addressing outdated belief systems that threaten or sabotage success
• Focus: Assessing your business idea for success and profitability
• Action: Developing your Plan of Action to monetize your passion

BRANDING YOU: The Soul of Your Business

• Vision: Clarifying your vision (what do you see)
• Target: Defining your market niche (who wants/needs it)
• Mission: Creating Your Mission Statement (how you will make it happen)

BRANDING YOUR BUSINESS

• Sharing: Effectively talking about what you do (features vs. benefits)
• Selling: Finding your unique value proposition (what makes you different)
• Closing: Pricing your services and creating package incentives

CREATING A WORDPRESS WEBSITE

• Logistics: Selecting your domain name, types of websites and hosting packages
• Layout: Designing the format for your site using templates, plug-ins and images
• Development: Building your website together
• Engagement: Creating and finding rich content for your website

SOCIAL MEDIA MARKETING

• Facebook: Profile and business page set up and posting guidelines
• Twitter: Profile set up and learning why, how and when to tweet
• LinkedIn: Profile set up and joining groups for networking